President / CEO

R. Harrison

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FOUNDER

RODRIGO GUTIERREZ

Corialent

12 years ago, Rodrigo decided that the Coca Colas of the world shouldn’t be the only ones who get to have all the fun in the advertising industry. He was sick of all the dull, corporate, navy blue and white B2B work out there. Business people are people too. Corialent specializes in B2B marketing that doesn’t suck. And they want to get the rest of the industry drinking that delicious KoolAid.

Corialent Now Conference
Sat
, 
September 
28
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Sales Pitch Training

Sales Pitch Training can be a highly valuable tool in the hands of a good Sales Manager. But the unfortunate fact is that too many salespeople do not know about this important sales assistance tool and accordingly throw away good money for nothing. I have worked with many individuals over the years that were willing to invest in a great Sales Training DVD, but when it came time to apply the knowledge learned, they found that it was useless. Here are three reasons why that is the case.

First, if you invest in the wrong training program, you will receive a lot of value for very little cost. The problem with so many Sales Training DVDs out there is that they have become "one size fits all" products. This does not work for most people. There is no one size that fits all for sales. Each and every individual are going to be different, and therefore, must be treated differently.

Second, an individual will need to tailor their learning method to suit them. It is no longer enough to read a few sales books and figure they understand the concept. There is no such thing as a "one size fits all" business. Each and every business is unique. Therefore, the old way of thinking is no longer valid.

Third, you will need to be able to apply what you have learned to your own business. Every business is different and therefore, requires unique selling techniques. You cannot expect to jump into a cold calling approach right away because that approach does not work for every type of salesperson. There is a need to learn how to adapt your own skills to help your business. Otherwise, you will find yourself competing against those who have been properly trained in the art of sales.

Fourth, a new system needs a new way to operate. Most Sales Training DVD's teach their trainees the same old methods that have not yielded any results. A successful Sales Person has the ability to be successful by taking risks, using creative strategies, thinking outside of the box, and creating a sense of urgency. None of these techniques will work if the person is not willing to try new things. Therefore, a new mindset is necessary for the individual to be as successful as possible.

Fifth, the person needs to be able to see results from their efforts. Nothing will happen until something happens. If a person is not willing to put forth the effort necessary to see results, then they will not make money. However, if a person is willing to learn how to market effectively and be competitive, they can make a lot of money. This is because a market is a very hungry and willing creature. If you stand out, you can easily walk away with more than your fair share of the market.

Sixth, when you are able to do all of this, you are more likely to be highly regarded in the industry. Your clients will view you as a leader and respected. This is due to all of the strategies that you were able to learn. People respect those who can provide help in their careers. If you have the skills that you need to overcome the obstacles that are presented to you, then you should take advantage of them and use them to your advantage.

Seventh, you should also be willing to do all of this training on your own. The old days of using a salesperson to do all of the job are over. With the internet, you do not have to pay an arm and a leg just to get great results. You should learn everything that you can about sales pitch training and use that knowledge to your advantage. You will find that it is easier than you ever thought to do sales pitch training on your own.

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DETAILS

DATE

DATE

September 
28 
2019 
7:00am 
11:00pm

LOCATION

TIME

Saturday 
7:00am 
11:00pm
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LOCATION

WHO SHOULD ATTEND

The Corialent NOW Conference is an invite-only event for senior-level marketers in the B2B sector. We’re filling the room with CMOs, creative directors, veteran agency executives, brand directors, and industry analysts. The goal: to get the smartest minds in B2B marketing in one room and then learn a whole lot from each other. Let's do this.

The day we've all been waiting for

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WHAT TO EXPECT

01

best practices

Learn best practices, strategies and ideas you can implement today.

02

GAIN INSIGHT

Hear from from some of the most innovative B2B marketers and technologists in the biz.

03

INSPIRATION

Leave inspired, invigorated and empowered.

WHAT WILL GO DOWN

DAY 1

8:30AM

Breakfast and sign in


9:30AM

Opening Remarks

"The B2B Comeback"

Rodrigo Gutierrez | Founder, Corialent

9:45AM

Keynote

"B2Beast: Analyzing the Best in the Biz"

Sally Tenley | Coordinator, The Business Awards

10:15AM

Fireside Chat

"Ten Commandments of Consumer Marketing"

An award-winning creative director busts the ‘B2B is different’ myth. He’ll share everything he learned from 12 years in the B2C world and how it applies just the same to B2B.

10:45AM

Networking break

Make friends. Have ideas. Finally use those fresh new business cards.

11:00AM

Panel: Ask the Client 

5 marketing managers from the world’s biggest B2B brands are available to answer your questions.

11:45AM

Panel: How Did They Do It?

In this moderated panel, the brains behind the Smarter World campaign share how they convinced one of the world's largest software companies to invest big in work that doesn’t talk business.

12:30PM

Closing Remarks

"Remember This One Thing"

Rodrigo Gutierrez | Founder, Corialent

12:45PM

Lunch


1:00PM

EXIT


TECHNOLOGY IS BEST WHEN IT BRINGS PEOPLE TOGETHER

MATT MULLENWEG

OUR SPONSORS

Thank you so much for your support.

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